In the beginning…
Mac-Nutrition was founded in 2008 by, Clinical Performance Nutritionist, Martin MacDonald (www.Martin-MacDonald.com). Martin's early work was predominantly as a personal nutritionist to athletes and sports people; through this work, the foundations of the Mac-Nutrition ethos was developed. Athletes demand individualised nutrition support that directly takes them towards their specific goal – and this is where we differ from our competitors in the industry.
We apply a Performance Nutrition model not only to our sporting clients but to each and every one of our clients. We treat them as an important individual, we have never and will never give blanket advice or 'cookie-cutter' plans as many of our competitors do. We evaluate the whole spectrum of a client's lifestyle in order to make recommendations that are not only based on a sound scientific basis but that also provide tangible results within the constraints of any individual's time and willpower!
Here and now…
This ethos, along with Martin's unquenchable desire, not to be right, but to have the right answers, has resulted in Mac-Nutrition growing into the UK's Leading Consultancy for Nutrition Advice. We set industry standards and for this reason have won the right to lead the nutrition for multiple governing bodies, corporations, professional athletes, para-athletes and national teams. So highly regarded is Mac-Nutrition's reputation that a number of celebrities have wanted to work with us, which has greatly widened the audience that are aware of Mac-Nutrition as a consultancy for trusted nutrition advice in areas such as corporate wellness, fat loss and clinical issues closely related to nutrition such as diabetes, PCOS, high blood pressure, IBS, cholesterol issues and much more!
With the constant misinformation on TV, the internet, in newspapers and magazines, a distinctive core value of Mac-Nutrition has become to challenge this misinformation and re-educate those who are willing to listen. Mac-Nutrition will always be known as a company who will challenge un-scientific mainstream ideas, dogmas and corporate messages that can stop people achieving their goals, or worst of all, rob them of their health.
Alongside our nutrition counselling services that we offer to individuals, teams, families and companies we now also offer training to other health and fitness professionals. It all started after the huge success of our first Mac-Nutrition Conference back in 2011 and since then we have created the Mac-Nutrition Mentorship programme. The Mentorship is for Personal Trainers, Dietitians, Strength and Conditioning Coaches, Nutritionists etc and is a completely transparent course where we openly discuss how we correctly put evidence based theory into successful practice in order to achieve successful results. You can read more about our Mentorship and other workshops on our Events page.
Last but not least, we are now at a size that we are able to offer work experience in the form of Internships. This in itself is an industry first and we are proud that we are able to offer something that is so desperately needed in the industry. You can read more about this on our Work Experience page.
Our hopes and dreams…
It is our hope that Mac-Nutrition grows into a well known free online resource that provides life giving information to those who need it. We hope that it not only becomes a rival to outdated nutrition and health guidelines but that it also a trusted source of information that undermines the media gurus and personalities who would sooner make money than give the correct information.